Structuring your site when your thoughts feel chaotic

Note: This post is part of the Voices for Education Justice series—a practical guide for anyone ready to speak out about harm in schools. Whether you’re building a blog, drafting your first post, or finding the courage to hit publish, this series is here to remind you: your words carry weight, your story matters, and silence is not the price of survival.

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If you have a folder full of rage drafts, a stack of old emails, half-finished Google Docs, and voice notes titled things like “Meeting meltdown” or “They said it was capacity again,” congratulations: you already have a blog. It just hasn’t been woven into a structure yet.

This post is a guide to emotional architecture—the practice of shaping your site around the kinds of stories you carry, rather than forcing your thoughts into categories that flatten them. It’s for advocates who think in spirals, who write while crying, who lose track of timelines but never forget what was said. It’s for people whose brilliance looks like a desktop of open tabs and a brain that holds too much.

Your advocacy deserves a home. This post will help you build it.

Start with emotional clusters, not categories

You don’t need to know your final blog structure before you publish. You just need to pay attention to where your energy lives. Instead of trying to sort your writing by date or format, ask:

• What hurts the most right now?
• What’s the story I keep repeating to new people?
• What moment broke my trust?
• What words still echo in my body?

Use those as your first categories.

You might end up with:

• Gaslighting and erasure
• What they said, what it meant
• The harm of ‘high-functioning’
• One child, a hundred meetings

Once you’ve named 3–5 of these emotional clusters, you can tag each new post with one—or create a page that pulls them together.

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Tags are not just labels—they are invitations

Tags can be used to organise, but they can also be used to connect. Every time you choose a tag, imagine someone finding it. Imagine a parent who just heard the phrase “not a good fit” for the first time and doesn’t yet know it’s code for exclusion. When they click that tag on your site, they will find your post, and your voice will break the silence they didn’t know how to name.

Use tags generously. Let them reflect themes, phrases, emotions, and repeated harms. Some of mine include:

• Lip service
• Performative accessibility
• Tone policing
• Grief and clarity

I fully sanction you using these ideas!

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Pages give weight, not just order

You don’t need to make every part of your site perfect. But you can give your readers a place to land. A page can function as:

• A welcome letter
• A timeline of harm
• A collection of your most important posts
• A guide to terms or phrases you use
• A letter to someone who harmed you (or to your past self)

Don’t wait until your site is polished. Publish a draft and let it evolve. Your structure can be as living as your story. Your evolving voice, as you embark on this journey for justice and healing can be the point.